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Job Title:  Manager, Events Marketing

Location: 

Toronto, ON, CA

Other Location(s): 
Employment Type:  Full-Time
Language Requirements:  English Essential
Job ID:  25614
Employment Type:  Full-Time
Job Details: 

Job Requisition Id: 25614 
Business Function: Marketing 
Primary City: Toronto 
Other Location(s): 
Province: Ont. - GTA 
Employment Type: Full-Time 
Employment Status: Permanent 
Language Requirement: English Essential 
Employee Class and Level: CPMGA02 
Number of Vacancies 1 
Job Closing Date (23/12/2019): 

Job Description

The Manager, Events Marketing is accountable for supporting and leveraging Canada Post Corporation products and services through value proposition development, product positioning and marketing. The Manager identifies, develops, and evaluates marketing strategies, programs and campaigns based on organizational objectives, market characteristics and resources. Through in depth knowledge of customers, consumers, competitors, market conditions, and CPC products and services, the Manager creates and promotes programs and events to business-to-business markets. Manages and executes various marketing and channel support activities (digital and physical) for the direct mail business;  activities include agency management and budget management. Evaluates and reports on results and works with stakeholders including business partners and suppliers to meet the Corporations objectives and to ensure competitiveness in the market.

Job Responsibilities (continued)
  • Evaluates and reports on program results for the team.  Identifies the cause of success or revenue shortfalls, and recommends future approaches and/or corrective action in order to continuously improve campaign ROI performance.

 

  • Plans, participates and oversees the organization's marketing and promotional activities for programs and events, including direct mail, email, trade shows, print, broadcast, and digital media.

 

  • Creates a positive work environment and culture by providing clear objectives and performance expectations for direct reports.  Ensures a continuing development of employees and provides employees with the support necessary to deliver against the expectations of their roles.

 

  • Maintains a network of internal and external contacts to regularly benchmark and remain current on future trends and developments related to government standards, industry practices, legislation, guidelines, new technologies, and programs related to marketing and branding.
Job Responsibilities

Below are the main job requirements and responsibilities for the Manager, Events Marketing.
 

  • Plays a lead role in the production of all marketing and promotional materials, builds and executes on effective take-to-market and take-to-company strategies.

 

  • Manages and makes recommendations on various marketing initiatives and strategies. Manages and coordinates programs and campaigns, budget, timelines, objectives, impact and scope.

 

  • Creates marketing programs, campaigns and event strategies for business-to-business markets, channel support, online promotions and promotions to different geographic markets etc.

 

  • Develops targeted lists leveraging segmentation strategies, corporate data, internal resources and results from previous programs to optimize program effectiveness.

 

  • Builds, manages and leverages relationships with key stakeholders, developers, production managers, project teams, clients, product leads, suppliers and corporate communications to market products and services and to ensure their cooperation and engagement. 

 

  • Agency management; works with internal and external agencies to create integrated and effective marketing campaigns and events. Acts as the corporate resource on marketing and acts as liaison with the Corporation's agencies of record and other suppliers of advertising and promotion services; provides information with regards to the budget, timing, target requirements etc.

 

Qualifications

Education

  • Completed post-secondary, preferably in a related field OR a combination of equivalent professional experience and training

 
Experience

  • 3 to 5 years of relevant functional experience in Event Management, Communications or Marketing

 
Other Candidate Requirements

  • Proficient computer skills and competent with Microsoft Office programs
  • Designation and or certifications programs may be required for certain positions (e.g. Finance & Engineering)
  • Excellent team building and leadership skills and experience
  • Sound organizational, analytical, judgement and decision-making skills with proven abilities in problem solving
  • Strong interpersonal skills with an ability to build and maintain relationships
  • Strong oral and written communication skills
     
Other Information

 

Safety Sensitive Positions
This position may be considered a Safety Sensitive position.


Employment Equity
Canada Post is committed to employment equity and encourages applications from women, Aboriginal people, persons with disabilities and visible minorities.

 

Conflict of Interest
The Conflict of Interest Policy prohibits employees from hiring, supervising or reporting to, directly or indirectly via the reporting hierarchy, their immediate family or close personal relations. Should you feel that you may be in an actual or potential Conflict of Interest in regard to this job opportunity, you must communicate with the designated Human Resources representative.

 

Accommodation
If you are contacted by Canada Post regarding a job opportunity or testing, please advise if you require accommodation.

 

Important Message
Your application must clearly demonstrate how you meet the requirements as Canada Post cannot make assumptions about your education and experience. We thank all those who apply. Only those selected for further consideration will be contacted.

 

Our Leadership Behaviours 
Decision Making – A champion of the organization who takes calculated risks and makes prudent, common sense decisions about current issues, future opportunities and resource requirements in a timely, well thought out manner that aligns with the corporation's best interests.
Accountability – An individual who strives for performance excellence and who holds him/herself and direct reports accountable for decisions and actions and for learning from mistakes when intended results are not achieved.
Business Orientation – A proactive individual who understands the competitive nature of the business, and is committed to sustaining the business through excellent customer service and new business opportunities.
Execution – A focused and self-motivated individual who acts with a sense of urgency and delivers on time and within budget, by dealing effectively with challenges and ambiguous situations.
Leading People – A compelling communicator and leader who engages, motivates and inspires others to achieve results and who encourages personal growth and finding better ways of doing things. 


Our Values
Canada Post’s corporate values reflect the principles, beliefs and aspirations that guide our behaviour and shape our culture.
Transformation – We will innovate and transform to win in the marketplace.
Customer – We serve Canadians with pride and passion.
Integrity – We act responsibly and with integrity.
Respect – We treat each other with fairness and respect.
Safety – We are committed to a safe and healthy environment for all our stakeholders.


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